Leading supplier of plant based proteins. Protein by Plants offers a broad range of plant based protein solutions for any application.

About Us

Protein by Plants came from the passion to support the overall food supply and concern to feed more people from the same amount of land. Currently raising animals for humans to eat uses about 30% of the planet’s land, 33% of the planet’s fresh water and accounts for over 50% of food production emissions.

Protein by Plants is a subsidiary of Impulse Trading, a trusted importer, exporter and wholesaler of a range of ingredients in Australia. Our aim is to source and supply premium and sustainable plant proteins from around the world suitable for customers and better for the planet.



Why Protein by Plants?

To achieve planetary heath diets for nearly 10 Billion people by 2050 will require substantial dietary shifts. Global consumption of fruits, vegetables, nuts and legumes will have to double and consumption of foods such as red meat and sugar will have to be reduced by more than 50%. A diet rich in plant-based foods and fewer animal source foods confers both improved health and environmental benefits.

Supply Chain

Supply chain

All products are available in quantities ranging from mixed pallets to full container loads.

Less land


Together with our suppliers we have implemented the necessary systems in order to trace our products all the way back to farmer level.



We work with a leading third-party logistics provider to ensure seamless picking, packing, dispatching and delivery of your orders. We can manage your inventory, buying in containers and delivering to you just in time.



We are passionate about product quality. Our trained Quality Assurance team work under HACCP principles to meet current and emerging food safety requirements to satisfy your needs.

Contact Us

We’re here to help you source the right plant based protein to fit your product needs.

We’ll help you deliver your texture, taste and nutritional profile requirements to ensure you meet your customers expectations.

Please see our full list of ingredients here.

Please get in touch by entering your details to ensure someone from our friendly team contacts you.

Sydney Office
Building 17, Suite 1
The Entertainment Quarter
Moore Park, NSW 2021
[02] 9332 4437

Leave brief message / description of your enquiry